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	<title>KirkVandenBerghe.com &#187; branding</title>
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		<title>Freedom of Choice &#8211; John Nese of Galco&#8217;s Soda Pop Stop</title>
		<link>http://www.kirkvandenberghe.com/230/galcos-soda-pop-stop/</link>
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		<pubDate>Wed, 17 Nov 2010 23:59:50 +0000</pubDate>
		<dc:creator>Kirk VandenBerghe</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[business model]]></category>
		<category><![CDATA[competition]]></category>
		<category><![CDATA[market segmentation]]></category>
		<category><![CDATA[merchandising]]></category>
		<category><![CDATA[pricing]]></category>

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		<description><![CDATA[I loved drinking soda pop as a kid, but stopped consuming it years ago. The health-damaging high carbs &#8212; whether from refined white sugar, high fructose corn syrup, or other junk sweeteners &#8212; along with the artificial flavors, toxic coloring, preservatives, etc. are something I choose to avoid. That said, I&#8217;m so happy I invested [...]]]></description>
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