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From The Startup Daily:

Although inspiring, this video contains no business lesson. Instead it is an example of advertising done right. Everyone I have shown this to says the same thing: “it makes me want to travel.” for a video commissioned by a travel agency, you can’t get a better emotional response than that.

It’s not important what your marketing says, it’s important how it leaves people feeling. Show your customers what could be, inspire them to live better.

Sent in by Adam Fyfe, one of the team responsible for the video at STA Travel Australia, and a Startup Daily reader.

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Particularly in the creative world, there is a stigma around self-marketing. Many of us believe that our talents should speak for themselves. On the contrary, Behance founder Scott Belsky argues that we must take it upon ourselves to make sure that others recognize our strengths.

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Percentage of People Who Find You on Facebook

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I loved drinking soda pop as a kid, but stopped consuming it years ago.

The health-damaging high carbs — whether from refined white sugar, high fructose corn syrup, or other junk sweeteners — along with the artificial flavors, toxic coloring, preservatives, etc. are something I choose to avoid.

That said, I’m so happy I invested 12 minutes and 59 seconds watching John Nese of Galco’s Soda Pop Stop talk about his business model and products. Through simple conversation, he brings to light many advanced marketing concepts, like segmentation, merchandising, pricing, competition, customer-centrism, distribution, vendor relations, branding…and much more.

I enjoy listening to someone who loves what they’re doing. My favorite part of the video is how he deals with Pepsi when they try to push him into carrying their products.